Friday, August 03, 2007

PPP blogposts do attract attention

I used to be one of those bloggers who didn't like sponsored posts and blogs that had such posts. That was until I discovered how relevant these written ads can actually be. I began clicking on those that interested me, and got to know of so many products and services that I wouldn't know existed if not for those blog entries. And I'm not the only one.

As it turns out, PayPerPost has conducted a study that shows on average, click through posts deliver a 10.545% click through rate. Compare that to an average return of .5 - 1.5% for Google AdSense. That's a pretty good response rate for online advertising, I think. And if I had a product or service to promote, I'd definitely utilise PayPerPost as one of my advertising tools. For a reasonably low fee, you can spread the word to a varied and large segment of online users who may be in need of what you have to offer. Modern marketers have to go to where the people are and adverts on blogs are the latest trend.

For those who still don't like sponsored posts, you're always welcome to skip it. But who knows, you might just happen across one post that has the exact info that you're looking for. So don't be so quick to skim past, okay? *wink*


5 spins:

giddy tiger said...

I read all of your sponsored posts!
Yes, ma'am!

pelf said...

I don't know what click-through rates are, but yeah, I've learned about some new products (mostly software and freeware) through PPP though I'm no longer an "active member". I can't find something relevant for my blog these days :)

Wennnn said...

Can chup on PPP here ah??

zewt said...

i am getting more and more tempted.

rinnah said...

giddy tiger: 5 sponsored hugs for you!!!

Awww... thanks! It makes me feel great to know that people read the stuff I write, even the sponsored ones!

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pelf: 3 click-through hugs for you and a welcome to THHC!!

Yup, it can be tough to find posts that are relevant and related to the blog content but I try anyways. *grin*

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wennnn: 1 PPP hug for you!

Sure you can! All posts are chuppable!

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zewt: The Dark Side is calling yoouuuuuu.... Hehehe. LOL!